Conversation-Qualified Leads

Get high quality prospects and 100% accurate lead intelligence powered by real phone conversations with your target audience.

“Very few vendors have access to such a large database and can deliver the type of results that we see.”

“SuccessFuel and Avalara have worked together for many years. SuccessFuel delivers a large volume of qualified responses from our hard-to-reach audience (decision makers who work in finance/accounting) for a fair market price at a consistent cadence. Very few vendors have access to such a large database and can deliver the type of results that we see from the program. The data that we receive matches our massive filter and exclusion set, with very narrow audience parameters, and they work with our large suppression list to ensure that we’re continuing to contact the best targets.”

Pamela Guyton-Micheles
Senior Demand Generation Manager
Avalara

Get Your Lead Magnets In Front Of Your Target Audience

Four Types of Conversation Qualified Lead Programs

Top of Funnel Leads
Scalable lead program powered by the human touch.

We distribute your campaign content asset to thousands of prospects in your total addressable market via high velocity phone conversations.

If you’re looking to fill your marketing nurture campaigns with qualified prospects and build your sales teams mid and long term pipeline, this is the perfect program for you.

Get Conversation Qualified Leads

Full-Funnel Leads
Combine top of funnel leads with precision targeting
and actionable lead intelligence.

Our lead development reps will drill down to learn key details about the prospect’s pain points, role in the buying process, and the company’s current technology needs that further qualifies and more importantly, prioritizes the leads for sales follow up.

If you’re looking for a well-balanced lead gen program that adds short-term sales opportunities to your pipeline and overall lead growth, our Full-Funnel program is your ticket.

Fill Your Sales Funnel

Multi-Touch Programs
Get high intent leads that consume multiple content assets.

We build a mini journey by combining multiple content assets, digital touches and capped off with one of our lead development reps gathering lead intelligence and further qualifying the prospect via a phone conversation.

If you’re looking for a more custom, orchestrated demand gen program that produces high intent leads, ask about our Multi-Touch programs.

Get Multi-Touch Leads

Reengagement Campaigns
Let our team find new opportunities in your old CRM database.

Our lead development team will make up to 6 call passes through any prospect list you have and update contacts and lead intelligence, engage prospects in conversations, distribute a campaign asset and find the gold sitting in your CRM.

More precise targeting capabilities because we can hunt for your ideal customer profile, purchase influencers and buying committee members within a company

100% accurate and up-to-date lead intelligence based on phone verification

Lead volume guarantee and refined pacing controls

Flexible and fast lead delivery methods (direct posting recommended)

Dedicated client success manager to ensure expectations are exceeded.

Reengage Your Old Leads

Why Conversation Qualified Leads

Fully managed U.S. based lead development reps (LDRs) and access to thoroughly vetted, quality controlled offshore call center teams for international campaigns, and to accommodate lower cost, increased volume and velocity campaigns with quick turnaround times

More precise targeting capabilities because we can hunt for your ideal customer profile, purchase influencers and buying committee members within a company

100% accurate and up-to-date lead intelligence based on phone verification

Lead volume guarantee and refined pacing controls

Flexible and fast lead delivery methods (direct posting recommended)

Dedicated client success manager to ensure expectations are exceeded

How a Typical Program Works

Preparation

We take your target profile and build an initial list from our 26,754 database of paying customers, Opt-ins and compiled lists that we’ve sourced and vetted.

Our Data team pulls a tailored segment of this list based on engagement and potential interest in your content or offering and loads into our call center software.

Conversations

Our LDRs make outbound calls on behalf of one of our B2B brands (or the client is desired) and introduce your company and campaign content asset to the prospect.

We determine interest for the topic and your offering.
We capture predefined lead intelligence and call notes.
We email the content asset to the prospect while we have them on the phone and confirm they received and opened it.
We gather affirmative permission for the client to follow up with the prospect.

Qualification & Quality Control

During these conversations, we disqualify more prospects than we send through as leads. We typically disqualify 40-60% of all prospects we speak with.

We record every call and at the end of each day our Quality Control (QC) team performs additional quality control.

We listen to 1 out of every 3 calls by each LDR. If the QC team hears a bad call they will listen to every call for that rep.
The QC team is verifying each rep adhered to the campaign call guide, captured all lead intelligence data accurately, prospect interest and tone, and received permission for client follow-up.
Each day our QA team disqualifies an additional 2-5% of all leads generated that day.

We also run every lead through a series of automated checks including email address validation and data hygiene and standardization.

All of this is done before we ever send a lead to you. Guaranteeing the highest lead quality possible.