B2B Content Creation Services
Get magnetic content that attracts your target audience, informs and engages them, and converts that attention into brand affinity.
“SuccessFuel was able to create a custom whitepaper quickly and efficiently.”
“We were able to leverage the knowledge and branding of a trusted source for HR news and updates to reach an audience that this client had never before spoken to. Additionally, SuccessFuel was able to create a custom whitepaper quickly and efficiently. We actually shifted money away from another partner because HRMorning was delivering more opportunities and could fulfill lead guarantees faster. They were extremely accommodating with the multitude of minor changes and back and forth from the client.”
Danica Ferrell
Media Manager
Y&R Austin
Types of Content We Can Create For You
70% of marketers are actively investing in content marketing. And, more importantly, the leading success factor is higher quality and more efficient content creation.
We can help with this…
Our in-house editorial team are industry experts. They have been speaking to business professionals, researching B2B markets, producing need-to-know premium paid content, as well as writing for our digital media properties for more than 35 years.
Whitepapers/Ebooks
Expertly crafted by our experienced industry writers, our whitepapers and ebooks position your brand as a thought leader, while commanding the attention of your target audience. Typically ranging from 4-12 pages, these narratives target pain points, provide commercial insights, and primes your ideal prospect for your sales outreach.
Infographics
Entertaining, informative, and share-worthy, our infographics seek to communicate a compelling story in a visual way. We can create infographics designed as linkable assets for your SEO strategy, present fact-based arguments to persuade your audience to take action, or visually demonstrate the features and benefits of your product or service.
Case Studies
Looking to help your sales team push more deals across the finish line? Let us help you create case studies that sell. Our editorial team are adept at interviewing business professionals of all levels and job functions, and finding the story worth telling.
Articles
If you’re looking to expand your blog, start a content marketing program, or promote your message on our trusted websites, our editorial team can build your authority through educational stories. Typically ranging from 500-1000 words, the articles we produce will connect your brand with new audiences and earn positive sentiment for your company. Three article minimum.
Original Research
Want to understand how your target audience preferences? Or, uncover valuable insights to build a content marketing campaign around? Our team will work with you to ideate, design and conduct an industry survey that generates 1st party research findings. We’ll then create any number of derivative content assets (research report, articles, infographics, and more) based on your strategy and needs.
Here’s Our Process & Rough Timeline
1
Client completes our content creation brief.
2
Editorial team does some initial brainstorming on the topics and creates an outline of the content piece and angle. (2-3 days)
3
Client reviews, provides feedback, and approves. (1-2 days)
4
Editorial researches, conducts any interviews, and writes the 1st draft. (5-10 days, depending on scope of project)
5
Client provides feedback on the 1st draft and the editorial team makes any edits and final proofing to create the final draft ready for design. (timing depends on number and scope of edits)
6
Our design team creates a draft of the designed piece. (2-3 days)
7
Client provides feedback on the design and we make any edits necessary to complete the final production-ready content asset. (timing depends on number and scope of edits)
8
Final version production-ready version is sent to the client, and our marketing team if paired with a demand gen program.
9
The entire process could take as few as 2 weeks to as long as a month or more. All depends on the scope of the project and client’s workflow.
Content Creation Benefits
Dedicated client success manager
Full service, end-to-end project management
100% ownership of the final asset
Experienced editor adept at B2B content creation
Custom, professional design that’s on brand
Optional: Multi-channel content syndication program
Explore Our Services
Webinar
Programs
Turnkey, virtual events that drive brand awareness, high engagement, and hundreds of leads.
Digital Content
Syndication
Turn the assets in your resource library into lead magnets that attract your ideal customer.
Conversation
Qualified Leads
We have meaningful phone conversations with your target prospects that lead to opportunities for your sales team.
In-Market &
Intent Leads
Get in-market and high intent prospective buyers who are actively searching for a solution.
Email Marketing
Services
Get in front of our engaged audience through custom eblast and turnkey enewsletter campaigns.
Content Creation
Services
Leverage our 35+ years of B2B editorial experience to create magnetic content that converts.
